Great Lakes Ports Collective is a group that represents Canadian port cities around the Great Lakes. This project aims to boost cruising tourism in the Great Lakes by promoting Canadian port cities and all they have to offer. 

I designed a logo and brand identity system for GLPC. The centerpiece is a compass logo, reflecting their role as a guiding force for maritime activities in the Great Lakes. The main colour palette consists of Nile Blue and Sunshade (orange yellow). The blue represents the lakes itself while the orange yellow hue adds a touch of energy and optimism, as well as being a good contrast against the blue. 

Overall, the logo communicates a message of unity, navigation, and progress, reflecting the shared goals and values of the Great Lakes Ports Collective.