Inkwell is a brand that sells stationery products and the objective of the project is to design a logo for an e-commerce company and apply it to their website. I designed their logo and branding materials to be instantly recognizable and create a strong brand identity across their website and all future designs.

An illustration of a paper clip was used as a depiction for the first letter of Inkwell. This came from the concept of company activity, which in Inkwell’s case, is selling stationery products. The monochromatic colour palette was chosen because of the nature of products and services offered by Inkwell.